In an effort to capitalize on the strong support that Achilles has with it’s supporters, volunteers, corporate sponsors, participating teams and most particularly the athletes that participate in the St Patricks’ Day Race Event, this committees’ mandate will be to:

This committee’s role will be to focus on all aspects of promoting, advertising and marketing Achilles Canada. Working in close partnership with Achilles marketing agency – Taylor Made Advertising, the committee will develop new ideas, research new awareness opportunities & partnerships and focus on pubic relations strategies to build both guide participation, but most importantly athlete participation.

This team will also focus on awareness for our organization at multiple touch points – medical practitioners, the media, Government, etc, to build awareness.

This committee’s role is simple – build athlete participation in Achilles in ALL current and new chapters. Although support at the guide level has always been strong, participation by disabled athletes has at times not matched this level of enthusiasm.

Secondly, develop new chapters across Canada and support their membership development needs and in partnership with the marketing committee provide all the tools necessary to start, develop and grow a chapter.

Participation development will focus on improving:

This committee will be responsible for working with the Membership and Chapter Development Committee to locate, acquire and manage all volunteer requirements for ALL Achilles events – race, social or others as required.

A major role will be to work with the volunteer coordinator of the St Patrick’s’ Day Race Event to assist where they can, while attempting to retain some of these volunteers to support other Achilles events throughout the year – like the Mid-town Achilles Half Marathon Event.

This team will also be responsible to manage a database of volunteer “years of participation” and recognize and award their participation, such as:

This will be supported by a new appreciation greeting card strategy that has already been developed and is ready to launch and be managed moving forward.

These are the Party People – oh sorry, not all the Achilles people! These are the people who will be responsible for running all our social event or supporting the event needs of the Chapters – end of season chapter parties, BBQs, our annual Christmas Party, winter fun outdoor events, etc.

This group will help those who already work tirelessly on some of these events to spread the load and make them even more successful. This group can also work with the other committees to get event sponsors, product in kind (FREE Beer) or their items that can offset the cost of these events.

This group can also support the post race party needs of the St Patrick’s Day Race Event people who do such an amazing job each year!

Last but certainly not least, this is one of the most important committees in today society. This group will be responsible for coordinating with all the other committees to assist with their awareness, market reach and information needs through our Social Media Channels.

In addition to managing these channels, this group will be the key funnel that we disseminate information about our amazing organization.

This committee will provide:

In a “nut shell”, since we need very high-energy “nutty” people, this committee will be “our voice to the world” – each and every day!